For the past 35 years, I have been participating in software startups as a founder or at the very early stages of development. My focus has been on consistently creating and taking to market simple products that can be used successfully the first time they are touched, without taking a course or needing to read a manual. I fully believe that the most powerful part of any software system is the human being that we inappropriately call a “user,” and that the value key in software is to let the computer do what it does well in order to free up human potential.