Louis Fernandes is a charismatic business leader with extensive experience leading marketing departments, demand generation and sales teams at cloud software and IT services vendors including Acxiom, SAP, SAS, Hewlett Packard Enterprise and Basware. Louis is passionate about creating seismic shifts in business performance through the re-imagining, modernisation and transformation of business processes particularly across sales and marketing functions. Louis is a regular speaker at industry events and guest lecturer at the London School of Economics and Political Science, and has been a judge in the B2B Marketing Awards since 2016.