Why use a PR agency to do your social media?
by Andrea Sexton
Managing your social media presence
If you’re happy managing your online presence, why on earth would you consider getting a PR agency to do your social media?
It’s becoming increasingly important to have an effective presence on social media. As a business owner, it can be difficult to manage your social media presence or know where to start. Even having employees post news on social media does not necessarily mean you are in control of your company’s online presence.
If you get 12 people in a room and ask them to describe the company they work for, most are likely to say something slightly different. Having everyone ‘on brand’ is vital, and it is risky to assume everybody knows what is and is not appropriate to post on social media.
Don’t leave anything to chance!
It’s not worth leaving anything to chance when it comes to taking care of your reputation.
A PR agency can create a social media policy for your company, provide training, and show staff how to communicate cohesive messages. An agency can also coach founders and senior executives to build a personal brand that reflects the core values of their business.
Using a PR agency will help you to maximise the impact of your social media presence by engaging with your customers in more meaningful ways.
Building your ideal audience
A PR agency is best placed to help you build your ideal audience of ‘real’ people who want to hear your news. An agency can provide social media content that reflects your business and marketing goals, sustainably grow your audience and create new business leads.
The truth is that hiring a PR agency provides unique benefits that are hard to achieve internally from within your company. A PR agency will raise your profile, raise audience awareness of your products or services and help build trust in your brand. The agency will strive to keep you in front of your client’s mind and increase referrals and sales.
What to do when your plan goes pear-shaped
You must be on your guard when posting material on social media as a business owner. For example, if you post a tweet expressing opinions about a sensitive issue, even with the best
intentions, you can inadvertently provoke criticism. It could result in your business receiving negative reviews and decreasing sales.
Equally, a misinterpreted social media post can affect your company’s reputation during a crisis that is in the public domain. Fortunately, there are various measures you can take to ensure your company’s social media is appropriately managed and protect your reputation. The best option is to get outside help; use a PR agency!
A PR agency will bring a fresh perspective to an awkward situation. It can implement a crisis management plan immediately or in advance and handle situations to protect your business. It pays to be prepared.
Going back to the question, “Why on earth would you even consider getting a PR agency to do your social media?” brings us to the following conclusion:
When managing your online presence, a PR agency is the best choice for a business. A PR agency will create and execute strategies to boost your online presence.
Moreover, with their vast knowledge and resources, your PR agency will fight to protect your reputation. They’ll ensure your brand image is always portrayed positively on social media.Tags: Andrea Sexton