Hey Psyche, how do I? #56
Hey Psyche, how do I? #56

In this 3rd installment of becoming better at storytelling, we focus on the importance of identifying and bringing to life the conflict and impact of your prospects villain. 

It’s one thing to identify their pain point, but what is the conflict of it and the impact. Articulating this in your stories will grab your audiences attention and ensure they take action on what you’re discussing. 

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