In this episode Corey Frank and Chris Beall discuss the impact of recent market shifts on businesses and the advice they would give to CEOs and CROs to adapt to these changes. With tightening debt and equity markets, businesses must focus on efficiency and go-to-market strategies to maintain profitability. Chris emphasizes the importance of go-to-market efficiency and being disciplined in investing resources wisely. Their guest, Ryan Edwards, Managing Partner at Prospeq, shares his thoughts on the investment side, highlighting that businesses should prioritize investments that drive revenue growth, instead of focusing solely on product improvements. In the face of uncertainty, Chris advises companies to aim for profitability and avoid making hasty decisions.