Mark Raffan, the negotiation ninja discusses negotiation, and some of the really stupid things folks like you and I do when “negotiating“. We explore what negotiation is and what it isn’t. We argue over whether you can produce a true win-win, and when to pick your ground and when to walk away from a negotiation.

We talk blindspots, strategy, the role of emotions, planning, rehearsal, pre- and post-mortems and learning.

Robust and frank talk about an area of sales most of us are bad at and end up leaving a lot of money and goodwill on the table through lack of knowhow, lack of preparation and lack of thinking.