Mark Choueke, CMO and author of #Boring2Brave says, “You need to be braver about decision making as we head into recession. If your share of voice larger than share of market. You will grow. If your share of voice is less than share of market you will shrink.”

We dig into the process of developing a customer centric marketing strategy. What is the job to be done by marketing?
We explore how clever companies become stupid overnight. And we investigate the chains of stupidity that include over measurement, measuring the wrong things, doubling down on stuff that doesn’t work, playing the numbers game

Are you using marketing in the right ways and when you need it?