Matthew Dixon, co-author of The JOLT Effect and The Challenger Sale shares the findings of his latest research in partnership with Gong and Salesforce looking at the data on over 2,500,000 recorded sales calls during the pandemic. It is a treasure trove.
Buckle up and be ready to kick yourself. One of Matt’s insights could help you uncover and rekindle up to 1/3 of all the pipeline that ended up in and bring a number of them over the line before the end of the Quarter!
CFO’s pay heed!