“3 billion years of evolutionary testing proves it works!”, says Sam Tatam, author of Evolutionary Ideas, the fascinating book about creating intersectional moments between jobs to be done and nature’s clever solutions. Sam heads up the behavioural sciences team at Ogilvy’s. 

You are in for a treat. What do a penguin, the Medici’s and Japanese bullet trains have in common? More than you think. Much more.

Explore another way of seeing the world on the 406th episode of #TheInquisitor Podcast