Your teams are busy. Productivity is up. You’ve streamlined everything. Yet revenue isn’t lifting. What’s the problem?

We all know we must share insights, so everyone is busy building market insights, technology insights, customer insights, product insights.

The Don Draper days of sales and marketing are truly over. Gone, the casual smoking and drinking in the office, and the wide-eyed wonder of the modern consumer. In their place are increasingly savvy consumers, high buyer expectations, heavy workloads, ambitious targets, and a sales force constantly under pressure to do more.

Henry Ford said: “The only real mistake is the one from which we learn nothing.”